{"id":9402,"date":"2025-08-01T16:33:00","date_gmt":"2025-08-01T13:33:00","guid":{"rendered":"https:\/\/mediacity.qa\/?post_type=success-story&#038;p=9402"},"modified":"2025-10-13T11:43:07","modified_gmt":"2025-10-13T08:43:07","slug":"from-london-to-doha-whynows-mission-to-inspire-through-storytelling","status":"publish","type":"success-story","link":"https:\/\/mediacity.qa\/en\/success-story\/from-london-to-doha-whynows-mission-to-inspire-through-storytelling\/","title":{"rendered":"From London to Doha: whynow\u2019s Mission to Inspire Through Storytelling\u00a0"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\"><strong>From London to Doha: whynow\u2019s Mission to Inspire Through Storytelling\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>For whynow, storytelling isn\u2019t just about content - it\u2019s about connection. Since acquiring <em>Great Big Story<\/em> in 2022, the company has focused on building passionate communities through meaningful, social-first storytelling that offers something rare in today\u2019s media: optimism.<\/p>\r\n\r\n\r\n\r\n<p>Their mission is clear. To create and share stories that uplift, inspire, and resonate with global audiences. whynow, a licensed company at Media City Qatar, focuses on stories that bring perspective and positivity. Its flagship platform, <em>Great Big Story<\/em>, reflects that vision through stories that explore the human experience, innovation, and cultural heritage in a way that sparks curiosity and empathy.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9405\" src=\"https:\/\/mediacity.qa\/wp-content\/uploads\/2025\/08\/13-1024x576.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9409\" src=\"https:\/\/mediacity.qa\/wp-content\/uploads\/2025\/08\/4-1024x576.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p><strong>Why Qatar, Why Now?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>As part of its international expansion, whynow, a UK-based entertainment company, identified Qatar as a dynamic, fast-evolving media hub with unique potential. The decision to join Media City Qatar wasn\u2019t only about geography. It was about partnership.<\/p>\r\n\r\n\r\n\r\n<p>\u201cIn such a competitive industry, finding a place that truly understands your mission is rare,\u201d shared\u00a0Jeff Nathenson, Managing Director of Platforms at whynow. \u201cMedia City Qatar offered alignment with our values.\u201d<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-9403\" style=\"width: 632px; height: auto;\" src=\"https:\/\/mediacity.qa\/wp-content\/uploads\/2025\/08\/jeff-nathenson02-1024x682.jpg\" alt=\"\" \/><\/figure><\/div>\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>That alignment came in the form of meaningful support, a collaborative ecosystem, and access to institutions like Qatar Museums. As a small but ambitious company, whynow found the level of engagement from Media City Qatar refreshing, and, importantly, actionable. Add to this Qatar\u2019s strong infrastructure, digital connectivity, and its strategic position between East and West that allows coverage across regions with minimal time difference, it became clear that this was the right base for whynow\u2019s regional ambitions.<\/p>\r\n\r\n\r\n\r\n<p><strong>Bringing Great Big Story to the Region<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Since joining Media City Qatar, whynow has focused on introducing\u00a0<em>Great Big Story<\/em>\u00a0to local and regional audiences. The first step: two Qatar-based documentaries set to air mid-2025, both developed in collaboration with Qatar Museums and\u00a0supported by Media City Qatar.<\/p>\r\n\r\n\r\n\r\n<p>One film explores Qatar\u2019s vibrant public art scene and the way it shapes cultural identity. The second follows efforts to protect the dugong, an endangered marine species native to the region\u2019s coastline. Both reflect\u00a0<em>Great Big Story<\/em>\u2019s approach, global in reach, human in focus, and driven by curiosity.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-9407\" style=\"width: 649px; height: auto;\" src=\"https:\/\/mediacity.qa\/wp-content\/uploads\/2025\/08\/3-1024x576.png\" alt=\"\" \/><\/figure><\/div>\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><strong>A Thoughtful Start with Long-Term Vision<\/strong><\/p>\r\n\r\n\r\n\r\n<p>While still early in its journey in Qatar, whynow is already seeing how regional partnerships and platforms like Media City Qatar can help bring its vision to life. The market offers space for growth, and more importantly, a need for the kind of stories whynow wants to tell.<\/p>\r\n\r\n\r\n\r\n<p>\u201cWe\u2019re here to grow with intention,\u201d said Nathenson. \u201cThis region is full of untold stories, and with the right partners like Media City Qatar, we\u2019re starting to bring them to life.\u201d<\/p>\r\n","protected":false},"featured_media":9403,"template":"","class_list":["post-9402","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"acf":{"testimonial_video":null,"ss_video_thumbnail":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From London to Doha: whynow\u2019s Mission to Inspire Through Storytelling\u00a0 - Media City Qatar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediacity.qa\/en\/success-story\/from-london-to-doha-whynows-mission-to-inspire-through-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From London to Doha: whynow\u2019s Mission to Inspire Through Storytelling\u00a0 - Media City Qatar\" \/>\n<meta property=\"og:description\" content=\"From London to Doha: whynow\u2019s Mission to Inspire Through Storytelling\u00a0 &nbsp; For whynow, storytelling isn\u2019t just about content - it\u2019s about connection. 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