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“From Japan to the GCC: Paving Pathways to Localize Games and Hardware,” a new Media Insights report by Media City Qatar produced in collaboration with Niko Partners, examines the GCC’s growing role in the global gaming industry. The report looks at the relationship between Japanese gaming companies and GCC entities, exploring market growth, player preferences, and opportunities for international companies across the region and wider MENA market.
The GCC gaming market is projected to reach $3.5 billion in player spending and more than 40 million players by 2030. Research conducted with gamers in Qatar also found that 95% of respondents recognized at least one Japanese video game franchise, highlighting the established presence of Japanese gaming IP in the market.
The findings examine how localization, cultural adaptation, regional partnerships, and local market support can help international gaming companies respond to player preferences while contributing to the development of the GCC’s gaming ecosystem.
To read the full report, click here.
