MCQ held a successful workshop with Amazon Web Services (AWS), a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs, in May 2023. With the goal of strengthening Qatar's media ecosystem, promoting digital transformation in the industry, and fostering collaboration with the Ministry of Communication and Information Technology (MCIT) and the Investment Promotion Agency of Qatar (IPA Qatar), the workshop brought together several local players, including the Qatar Free Zones Authority, Qatar Development Bank, Ooredoo, Al Jazeera Media Network, and MEEZA.

Starting with an introduction to Amazon’s culture of innovation, the two-day brainstorming workshop touched on important areas of customer targeting, empathy maps for audiences, and strategies to visualize the customer experience and translate big ideas into visual journeys.

A number of Qatari entities have built ties with AWS in recent years, including the MCIT and IPA Qatar, who signed a Memorandum of Understanding with the cloud service provider on the sidelines of the Qatar Economic Forum, Powered by Bloomberg in 2022.

As Qatar’s emerging global home for media, MCQ is set to become a catalyst to develop these collaborative efforts and drive the country’s digital transformation and tech development, unlocking new opportunities for businesses and entrepreneurs from around the globe.