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During the 2025 ‘Qatar Economic Forum, Powered by Bloomberg’, which took place from May 20 to 22, Media City Qatar, in partnership with Google Cloud, launched “The Next, On Air”, an AI-powered podcast produced using Google Cloud’s NotebookLM.
The podcast featured daily episodes in both Arabic and English, generated using artificial intelligence to summarize key Forum discussions. The visual content accompanying the podcast, which featured human avatars, was produced using Google Cloud’s VEO 2 video generation technology, demonstrating the potential of generative AI in storytelling.
Each episode provided listeners with a preview of what to expect that day, along with a recap of key moments from the previous day’s sessions. The podcast condensed tens of hours of content featuring hundreds of speakers and contributions shaped by thousands of participants.
This activation reflects a new way of experiencing large meetings, incentives, conferences, and exhibitions, where insights remain accessible whether a person is in the room or not.
