Making the Next Headlines

Media City Qatar Blends Tradition and Technology in Wall Street Journal Campaign

Print ads rarely make a statement in the digital age, but Media City Qatar’s latest placement in The Wall Street Journal’s The Future of Everything did exactly that. By merging traditional print with interactive technology, the advertisement pushed the boundaries of media innovation, reinforcing Media City Qatar’s role as an industry leader and a place Where Next is Made.

Designed with an AI-prompt concept and featuring a QR code directing readers to Media City Qatar’s website, the advertisement blends innovation and storytelling, bridging tradition with technology.

According to a RAM study by WSJ Intelligence, the campaign delivered exceptional results. Among the target audience, more than 4 out of 5 readers recalled the advertisement on the day it was published. Engagement was even higher, with more than 4 out of 5 reading the ad closely, while 3 out of 4 readers found it both interesting and visually distinctive. Additionally, 3 out of 5 readers said they would recommend Media City Qatar to others, further amplifying its reach beyond The Wall Street Journal readership.

This approach transformed a conventional newspaper ad into an interactive digital experience, reinforcing Media City Qatar’s role in shaping the future of media through technology-driven storytelling.